Canadian Luxury Jewelry Ecommerce Brand

Industry

Location

Services

Timeframe

4-month stretch (YoY comparison)

Ad Budget

$28,000/mo
79%Increase in Sales YoY
28%Increase in AOV YoY
5.3xBlended ROAS
$90Blended CPA

Running paid campaigns for a Canadian luxury jewelry ecommerce brand across Meta, TikTok, Google, and Pinterest. A shift toward growth and performance-focused creative drove nearly 80% more sales year-over-year while improving order value and holding ROAS steady.

The Challenge

The brand needed more profitable and sustainable results from paid advertising, without performance depending on any single platform or creative approach.

Our Approach

Campaigns were built around a growth and performance creative strategy across all four platforms, with pricing starting at $245 per product, aimed at consistent returns rather than one-off spikes.

The Outcome

Sales grew 79% year-over-year with average order value up 28% over the same period. The account maintained a blended ROAS of 5.3x and a blended CPA of $90 across a 4-month stretch.

Stephanie, owner of Cue2Convert, shaking hands with client after having a meeting going over their paid advertising in Edmonton.

Let’s Find the Right Strategy for Your Business

Whether you’re exploring paid advertising for the first time, looking for a second opinion, or ready for a better advertising partner, we’re here to help. We’ll take the time to understand your business and build the strategy that best supports your goals.

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