Cue2Convert Marketing Ltd. Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.cue2convert.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Inquiry Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Inquiry Information that we collect generally to understand your business and help serve you better. Additionally, we use this Inquiry Information to:
– Communicate with you;
– Screen for potential risk or fraud; and
– When in line with the preferences you have shared with us, provide you with information related to our services offerings.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We may use a Facebook Pixel which is a code that is placed on our Site. It is used to help track data from our Facebook advertising, optimize ads based on collected data, build targeted audiences for future ads, and remarket to you once you have visited our Site. We may also use your Personal Information (Device and Cookie data) to utilize targeting categories on Facebook to serve ads that we believe may be of interest to you. Additionally, the Facebook Pixel enables us to use your Personal Information to create what is known as Lookalike Audiences on the advertising platform to find new customers who may resemble you in terms of your Personal Information and online behaviour. We may also use your Personal Information to remarket to you through Display advertising that may be of interest to you, but only with your explicit consent first.
For more information about how targeted advertising works, you can visit the Office of the Privacy Commissioner of Canada (“OPC”) page at https://www.priv.gc.ca/en/privacy-topics/advertising-and-marketing/behaviouraltargeted-advertising/
You can opt out of targeted advertising by:
- FACEBOOK – https://www.facebook.com/settings/?tab=ads
- GOOGLE – https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance of Canada’s opt-out portal at: http://youradchoices.ca/choices/
SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with third parties to help us use your Personal Information, as described above. We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
We do not rent, sell or exchange your name or other personally-identifiable information to third-party companies for any purposes. Under no circumstances will your personal information be disclosed to any third party unless we seek your express consent or are required to do so by law.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
DATA RETENTION
When you inquire about services through the Site, we will maintain your Inquiry Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@cue2convert.com.
