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A multi-platform engagement for a seasonal utility and home rebate program, combining Google, Meta, and programmatic display and native ads to reach a narrow, geo-fenced audience of eligible homeowners.
The program ran on a narrow, geo-fenced audience within a short seasonal window, making it hard to scale without diluting efficiency. Low conversion volume the previous year made it difficult to draw confident conclusions about what was driving results.
Expanded to Performance Max for full-funnel conversion, Meta for top-of-funnel awareness, and StackAdapt programmatic display and native ads for reach, testing new audience signals, geo-fenced pools, and more video creative.
June Performance Max delivered 14.5% more conversions at 47% lower cost per conversion year-over-year, despite spending 39% less. May Google performance rose 27% in conversions at 9% lower cost. July Meta reach grew 138% YoY with CTR up 22%. StackAdapt CTR improved every reported month, including a jump from 0.10% to 0.35% in July.
Whether you’re exploring paid advertising for the first time, looking for a second opinion, or ready for a better advertising partner, we’re here to help. We’ll take the time to understand your business and build the strategy that best supports your goals.
