Industry
Location
Services
Timeframe
Ad Budget
A Google Ads engagement for a real estate property tech platform, shifting the account away from broad, top-of-funnel keywords toward higher-intent terms and real lead-quality tracking.
The campaign ran on broad, top-of-funnel keywords like home appraisal terms that drove volume but attracted curious browsers rather than homeowners ready to sell, with no reliable way to track which leads became real appointments and closed deals.
Shifted toward higher-intent, bottom-of-funnel terms aimed at people ready to sell, with lead-source tracking implemented through the client’s CRM so performance could be measured by lead quality and appointment rate.
Cost-per-lead dropped 51% while conversions more than doubled, up 119% month over month during the turnaround. Confirmed leads converted to booked appointments at up to 30%, with average conversion rate improving 83% month-over-month in one stretch. Lead volume held in the $160–185 cost-per-lead range over a 3-month stretch, within the client’s $100–200 target. Cost-per-click dropped 46% while scaling a new search campaign from scratch.
Whether you’re exploring paid advertising for the first time, looking for a second opinion, or ready for a better advertising partner, we’re here to help. We’ll take the time to understand your business and build the strategy that best supports your goals.
