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A DTC ecommerce engagement for V-Dog, a vegan pet food brand, rebuilding a disorganized Google Ads account into a structure that could scale efficiently without simply increasing spend.
The account needed a full restructure before it could scale. Keywords weren’t organized around clear themes, converting ad groups hadn’t been consolidated, and negative keyword coverage was minimal, with conversion tracking and Google Analytics never properly audited.
Rebuilt the account structure and messaging from the ground up, with ad copy tailored to specific product themes, aimed at driving stronger returns without increasing spend.
Blended ROAS rose 36% year-over-year with conversion rate up 23%, while spend was cut 27%. Google Ads conversion rate rose 225% with CTR up 16%, and blended CPA dropped 22%. Performance Max and Branded + Product Search became the account’s strongest campaigns, with CPAs as low as $33 and conversion rates above 11%.
Whether you’re exploring paid advertising for the first time, looking for a second opinion, or ready for a better advertising partner, we’re here to help. We’ll take the time to understand your business and build the strategy that best supports your goals.
