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A social advertising engagement for a commercial and residential garage door services company. Moving the commercial campaign off LinkedIn and onto Meta, and building a deeper bench of creative for residential offerings, turned a struggling campaign into a breakout quarter.
The commercial campaign was stuck on LinkedIn, converting poorly at a CPC as high as $10.34. On the residential side, Meta campaigns ran just one image ad per offering and weren’t optimized around lead generation.
The commercial campaign moved from LinkedIn to Meta, backed by a deeper bench of creative. Residential campaigns shifted to include video, refreshed creative more frequently, and scaled from one ad per offering to a minimum of three.
Moving commercial to Meta generated a $127 CPA in its first month, dropping 66% by quarter’s end. Residential campaigns generated 142 conversions at a blended $23 CPA in Q2, with early Q3 rebounding sharply: conversions up 89%, CPA down 45%.
Whether you’re exploring paid advertising for the first time, looking for a second opinion, or ready for a better advertising partner, we’re here to help. We’ll take the time to understand your business and build the strategy that best supports your goals.
