Frequently Asked Questions

SEO stands for Search Engine Optimization. It entails optimizing your website to improve the quality and quantity of traffic from search engines through a variety of unpaid, organic tactics. SEO targets unpaid organic traffic rather than direct or paid traffic, and is often confused with the acronym SEM which stands for Search Engine Marketing which targets paid traffic.

Cue2Convert primarily specializes in SEM, but we are happy to perform SEO work on a special project basis.

Depending on your line of business, you can, but to a limited-sized audience. Typically we recommend clients spend a minimum of $2,500/mo especially if the market size is over 1 million people. If you have an advertising budget lower than our minimum, we can happily work with that, but know that you may not reach as many people and drive as many leads or conversions.

If you work in a highly competitive industry like real estate, health benefits, or marketing/advertising, you must be willing to invest at least $2,500 or $3,000/mo as the average cost per click on Google can be anywhere from $10 and up (for one click!). Therefore, it's crucial you understand the realistic competitiveness on platforms like Google when taking into account how much you need to budget for your advertising activities.

The amount of conversions you may receive depends on a variety of factors including your budget, overall competitiveness of your industry, ad creative & messaging (social media ads), website and user journey to conversion, receptiveness of ads, established product-market fit (eCommerce/DTC brands), and social proof (what are people saying about your business) to name a few.

We do not guarantee results for our clients. Ads are not a silver bullet solution for the growth of your business, but they can be for select clients. The entire marketing mix including organic efforts down to reviews and social proof can aid the performance of your ads over time. It's important to consider other strategies in your marketing beyond ads.

Cue2Convert can work with any type of client including B2C, B2B, and ecommerce. We've worked with clients in industries like health supplements, beauty services, property management, real estate, physicians & surgeons, pet food ecommerce, arborists, automotive, not-for-profits, education, health insurance and group benefits, funeral homes, and more.

Our head office is located outside Edmonton, Alberta, Canada therefore we're situated in Mountain Standard Time (GMT-7).

Cue2Convert is currently a home-based business, so we do not have an office to meet with you. If you're local, we can meet up in person at a local coffee shop if you don't have an office either.